Saif Rubie is one of the founding members of Future Gen Sports with over 15 years in the sports pr and marketing field as well as over 10 years as a FIFA Licensed agent acting for various different teams and players over the years. Born and bred in London Saif spent his early years in the middle eastern emirate of Abu-Dhabi before going back to London at the age of 10 to study at Dulwich College in South London where he also played and excelled at sports as well as playing to a high level of rugby alongside current England players Nick Easter and Andrew Sheridan. After attaining 11 GCSE's and 3 A-Level's Saif went on to get a BA in Business Management at the University of Portsmouth. It was during this period that Saif was hired as a VIP Consultant for some of London's top night-time establishment where he further solidified his standing as a fixer in London's social scene as well as his network of high profile
Sportspersons, musicians and entertainers. He was universally known in those circles as the "Go to" guy. At the age of 21 Saif also became the youngest FIFA Licensed Agent at the time as he thought with his contacts in sport and his panache for marketing and pr that one day that could be a good formula for a successful business. During that long hard road Saif became more and more prominent in consulting for top sports people and entertainers including the likes of 50 Cent and Akon as well as groups such as the Bahrain International Circuit for the Bahrain Grand Prix. His expertise lies in thinking "outside" the box and coming up with pr and marketing ideas and solutions that other people might not think of or even dare do. As it stands it seems to be working with more and more athletes and organizations seeking the advice of Future Gen Sports for their pr and marketing needs.